Caliber’s competitive advantage is driven by our experience leading CPG organizations across sales, marketing, finance, and operations.
You receive deep expertise and dedication, not just an inexperienced account manager managing multiple clients.
Our Approach
We immerse ourselves in your business from day one — with quality you can count on, not just another client on the list.
Learn
We will thoroughly understand your business to ensure a successful start from day one.
Develop
Our job is to maximize the opportunities and overcome obstacles while minimizing losses.
Execute
Our philosophy is to tackle reality head on, to help you figure stuff out, and to help you get things done.
25
YEARS
average team member experience
100+
Consumer Brands Transformed
1:2
Rep to Client Ratio
Comprehensive solutions, seamlessly delivered
Sales and Strategy
We position your brand for growth with insights, representation, and execution that drive results.
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Smart Positioning – Category analysis, market segmentation, and brand strategy to create compelling growth stories.
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Retail Execution – Vendor onboarding, portal expertise, sales representation, and promotional planning.
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Data-Driven Insights – Forecasting, reporting, and benchmarking to measure success and guide decisions.
Financial Governance
We help you manage profitability from every angle, ensuring your P&L stays healthy today and for the future.
• Profitability Management – Gross-to-net analysis, OpEx reviews, and P&L forecasting.
• Financial Planning – Statement modeling, sales forecasting, and demand planning.
• Recovery & Compliance – Dispute resolution, recovery assistance, and deduction management.
Performance Analytics
We turn data into actionable insights, helping you measure success and uncover new opportunities for growth.
• Forecasting & Market Insights – Accurate forecasting, competitive analytics, and market landscape reviews.
• Execution Tracking – Scorecards, ROI measurement, and in-season to end-of-season reporting.
• Custom Reporting – Dashboards, category reviews, and ad hoc analysis tailored to your business.
Integrated Business Planning
We help you plan smarter and think further ahead, aligning strategies that drive sustained and profitable growth.
• Strategic Planning – Goal setting, joint planning, and long-range roadmaps for success.
• Operational Excellence – Assortment optimization, organizational effectiveness, and performance management.
• Future Growth – Annual, innovation, and capability planning to keep your business ahead.
Business Management
We roll up our sleeves to manage the details, keep things running smoothly, and solve problems before they become obstacles.
• Item & Data Management – Set-up, maintenance, pricing, and online product details.
• Performance Tracking – Sales, inventory, forecasting, and reporting to guide decisions.
• Seasonal & Digital Support – Replenishment, promotional planning, and eCommerce optimization
Category Management
We maximize sales productivity and optimize your shelf presence with insights that connect brands, retailers, and consumers.
• Market Insights – Data analysis, trends, and segmentation to understand performance and opportunities.
• Shelf Optimization – Planograms, assortment planning, and inventory availability for stronger execution.
• Consumer Focus – Shopper, consumer, and global trends to build compelling brand stories that drive growth.
100+
products launched this year
+100%
points of distribution
Doubled
the number of categories in which our client's compete
+100%
YoY sales growth
Our Brand Partners
We serve client partners at every life stage, whether pioneering young brands into retail or providing precision data & analytics to established multi-million-dollar businesses.
We help our clients put recommendations into action. We focus on developing plans that deliver differential results, equipping our clients to grow and lead .
Our Values
The principles that guide how we work, partner, and deliver results every day.
Passion
We bring energy and enthusiasm to every partnership, always striving to go above and beyond.
Innovation
We embrace new ideas to improve processes, services, and outcomes.
Execution
We act with focus and speed, ensuring that every plan is delivered with excellence.
Driven
We go the extra mile, working relentlessly to achieve meaningful results.
Integrity
We build trust through honesty, transparency, and doing what’s right.
Accountability
We take ownership of our actions and make things right when challenges arise.
